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November 1, 2017
By: TOM BRANNA
Ipsy and Michelle Phan have entered into a definitive agreement for Divinium Labs, LLC, a company owned by Michelle Phan, to acquire EM Cosmetics from Ipsy. Phan will be moving on from Ipsy to focus on leading EM Cosmetics. Ipsy (Personalized Beauty Discovery, Inc.) was co-founded in 2011 by Marcelo Camberos, Jennifer Goldfarb and Phan in 2015 after Phan parted ways with L’Oréal. L’Oréal USA inked its deal with the You Tube star in 2013.
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